Creators in Fashion

Where creator culture meets the runway. Theorist and Lunar X bring their shoppable catwalk to VidSummit’s mainstage on Thursday, October 9 closing the conference with a live, high-style spectacle hosted by MatPat and Amy Roberts. Built as the official finale inside VidSummit 2025, it’s designed for the industry’s most ambitious builders. Creators in Fashion is co-presented by Lunar X and Theorist, with the finale staged on VidSummit’s main floor for 1,000+ in-person attendees. Expect custom-designed looks, surprise collabs, backstage interviews, and live performances woven between walks plus a commerce layer that makes the runway instantly shoppable via YouTube’s live shopping features and QR-code moments. Last year’s inaugural show proved the appetite: 4M+ VOD views, 120K hours watched, 2M+ social impressions, and 1B+ total reach across creator channels fueling this year’s expansion onto VidSummit’s biggest stage. Among the featured and returning talent are creator-operators like Cassey Ho, The Try Guys, Sydney Morgan, Mia Maples, Tom Robinson, and more showcasing how digital IP becomes real-world fashion. Creators in Fashion 2025 is the intersection of business, fandom, and style where the internet’s most influential creators turn audiences into communities and passion into products. Join us for the closing-night showcase at VidSummit in Dallas.