VidSummit

Dan Norton is the producer behind Deep Pocket Monster with Pat Flynn, the fastest-growing Pokémon card channel on YouTube, now with over 1.7-million subscribers. He began his filmmaking journey in 2006 and spent more than 11 years in live sports broadcasting at Major League Baseball and Disney Streaming Services before transitioning full-time into the creator economy. Over the past six years, Dan has helped YouTubers and business owners grow their channels through story-driven content. Since launching Deep Pocket Monster with Pat Flynn in late 2020, he’s helped lead its rise through intentional storytelling, engaging video series, and a deep understanding of what keeps audiences coming back.

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Tuesday, October 7th

Wednesday, October 8th

Thursday, October 9th

The Storytelling Method That’s Gained Millions of Returning Viewers

What makes a viewer come back, not just once, but every time you upload? In this session, Dan Norton, Producer for Deep Pocket Monster (the fastest-growing Pokémon card channel with over 1.7-million subscribers) breaks down the storytelling method he and Pat Flynn use to gain millions of returning viewers consistently. From idea to scripting, filming to editing, and across entire video series, this is how they make viewers feel like they can’t miss the next upload, and how you can too. You’ll walk away with a method for planning, filming, and editing compelling story arcs, practical tips to build emotional investment, and techniques to keep viewers watching not just one video, but your entire series.