Jordan Matter

According to new research by Google, YouTubers are bigger celebrities than actors to Gen Alpha and Gen Z. Seventy percent of YouTube subscribers relate to YouTubers more than traditional celebrities. Jordan Matter has spent eight years building a personal relationship with his 30-million subscribers, and he'll show you how to do it as well. Try to name one of Taylor Swift’s pets, describe Brad Pitt’s last birthday, or follow Kim Kardashian’s morning routine. When you realize you can’t, come listen to Jordan to find out why.