Juston Smith

Chief Strategist & President of Creatus

‍With nearly a decade of experience working alongside YouTube growth expert Derral Eves at Creatus, Juston Smith has become a key force in helping creators, brands, and organizations strategically position themselves for lasting success on YouTube and beyond. As Chief Strategist, Juston combines deep platform insight with a data-driven creative approach—bridging the gap between storytelling and strategy to help creators build meaningful, scalable communities around their content.