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Linus Sebastian is the founder of Linus Media Group, and creator of the popular tech YouTube channel Linus Tech Tips, which boasts over 16,300,000 subscribers. Linus has been creating content on YouTube and social media since 2008, and went full time as a creator in 2013. Since beginning his journey, Linus has scaled his team to over 100 people, transforming LMG into a diversified media and commerce business that now spans original content, ecommerce (lttstore.com), self-hosted video streaming (Floatplane), advanced product testing (LMG Labs), and more. Known for his candid style and deep industry insight, Linus has helped define what it means to be a sustainable creator and founder in the digital age.
In an industry where burnout is rampant and revenue sources can disappear at the speed of a poorly-worded tweet, long-term planning can sometimes feel pointless. However, I believe that with a simple “ABCD approach” to creation and management, any creator can create a business and a brand that is bigger than themselves. What will be discussed: 1) Building an A-Team, 2) Adopting a Business Mindset, 3) Taking on Calculated Risks, and 4) Mistakes are Okay. Yes, Linus is aware that an O is not a D, but his point stands that whatever happens, all that matters is finding a path forward.
9:05 AM
Exhibition Hall