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Priscilla Lau is a community builder and business leader in the creator economy. She is a respected digital marketer, creative strategist and operator with over 15 years of experience in sales and partnerships at Google and YouTube. Her expertise lies in collaborating with Fortune 500 advertisers to fuel business growth and cultivating relationships with top creators and partnerships in food, lifestyle, news, publishing and technology. She leads Creator Partnerships and Revenue at D2C Streaming Company, Kiswe. She has been featured by Business Insider, YouTube, VidCon, TechCrunch, LinkedIn (Top Voice), SXSW, and ADCOLOR.
This presentation explores how partnerships for creators are rapidly evolving in an AI-driven world, moving beyond traditional brand deals toward strategic, scalable business collaborations.
2:00 PM
Exhibition Hall