Get your 2025 Replays now
Get your 2025 Replays now
Sanjay Patel is the Head of Finance & Operations at Goalcast, a digital media company reaching over 500M monthly views across four distinct brands (Goalcast, Unseen, Life Stories, and Paradigm Studios). Drawing on his background in corporate finance and media, he brings a unique lens on scaling startups in the creator economy. He gained firsthand experience and learned what it takes to scale a media business during Goalcast’s rise into one of Canada’s fastest-growing companies. Beyond his role at Goalcast, Sanjay teaches at Concordia University, where he is committed to making finance simple and empowering the next generation to use numbers with confidence
Creating great content should always be the priority—but if you want to build a business that lasts, you also need the right systems behind the scenes. In this session, we’ll go behind the creative process and explore what it takes to scale a content-driven brand into a sustainable, financially sound operation. Attendees will walk away with practical strategies to diversify revenue, optimize resources, and implement simple frameworks that support smarter financial decisions. We’ll also highlight some major pitfalls creators face when scaling and share tips to build a content team that’s ready to grow with you. If you’re navigating the unpredictable creator economy and want to build something that lasts, this session is for you!
9:55 AM
Grand Ballroom 1
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