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Hafu Go

Hafu Go is a pan-Asian content creator boasting over 5 million subscribers on YouTube and 1.5 billion views across social media. Having started his channel in college, Hafu has grown from making college content, to attempting Kung Fu stunts, to now creating some of the largest “edutainment” content on YouTube. Having cracked the code as a hybrid creator, Hafu regularly achieves millions of views on both his long form and short form content.

Tuesday, September 3rd

Wednesday, September 4th

Thursday, September 5th

How I Grew 1 Million Subscribers with 1 Video

TikTok, YouTube shorts, and Instagram Reels have given rise to a new wave of content creators, gaining millions of views with minimal resources. Meanwhile, long form YouTube creators like MrBeast are challenging traditional entertainment, resembling Hollywood studios. Hafu Go suggests a hybrid future where short and long form content coexist, bridging the gap between quick clips and in-depth audience relationships. In this presentation, Hafu will share how he’s using Shorts to gain 1 million subscribers a week while still consistently averaging millions of views on long form videos. He will share his secrets to becoming the first successful hybrid creator. The talk will begin by highlighting a recent short form video generated 100 million+ of views and gained 1 million subscribers with one video. Zooming out, Hafu will then talk about his content strategy to convert short form audiences into long form audiences.

11:00 AM

Grand Ballroom 2

Hafu Go

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