Cassey Ho (aka Blogilates) is an award-winning fitness entrepreneur and designer. Her mission behind each of her multimillion-dollar portfolio brands is to inspire the joy in fitness through fun workouts and innovative product design.
Motivating over 15 million people across the globe to sweat (in style) through her viral videos that have been watched over 3 billion times, the organic reach and community she has built through Blogilates has landed her deals with Target for an exclusive Blogilates line sold in stores nationwide, as well as a partnership with 24-Hour Fitness where her signature format POP Pilates is taught in gyms across the country by certified instructors.
Cassey's leadership as CEO and Head Designer has resulted in a fashion-forward, function-forward product lineup that solves problems for the active woman. Her creative vision, authentic community connection, and her natural ability to create engaging content has led the company through rapid growth. Her design videos alone will sell out entire product lines within hours. In 2022, POPFLEX was named an INC5000 company, making it one of the fastest-growing companies in North America.
Come learn techniques for creating compelling and authentic storytelling that connects with viewers on a deeper level.