Jazmin Griffith

Jazmin Griffith is a creator, strategist, and the founder of Que Lo Que, a social listening studio that turns cultural data into scroll-stopping strategy. With over a decade of experience across brands like PepsiCo, Google, Marriott, and Microsoft, she’s helped Fortune 500s and scrappy startups alike unlock what their audiences really care about. Known for blending data, culture, and storytelling, Jazmin has built a loyal following of over 350K+ across TikTok, Instagram, and LinkedIn, where she breaks down the future of content, community, and creator-led influence in a way that’s equal parts insightful and real. Whether she’s running a social newsroom, spotting emerging trends, or teaching creators how to monetize smarter—not louder—Jazmin is on a mission to make the internet feel human again.