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Sun Yi is a TEDx speaker, storyteller, and founder of Night Owls, an award-winning digital agency trusted by Fortune 500 companies and top personal brands like Mel Robbins, Jay Shetty, and Marc Randolph. With over 20 years of experience in digital branding and achievements featured on Forbes Agency Council, he’s helped brands scale from near-zero to over $1 billion in revenue. As a personal branding strategist and mentor, Sun is passionate about teaching—his Domestika course on storytelling has reached over 32,000 students. He’s also the founder of Night Owl Nation, a global community of entrepreneurs and creators, and host of the Authentic As Fck Podcast, featuring guests like Ryan Serhant and Brendan Kane. Sun serves as a juror for AIVA and a member of IADAS, helping present, and judge the Communicator, Davey, and W3 Awards. In 2024, he was named Instagram x ManyChat’s “Most Community-Focused Creator.” He’s spoken at SXSW, Cannes Lions, Adobe, VidCon, Podcast Movement, and more.
Social media content isn’t just about sharing information— it's about creating those “aha” moments. In this keynote, you’ll learn how to craft compelling micro-stories that make people think, “I never saw it that way!” Discover what micro-storytelling is and why it’s crucial for engaging content. Master techniques to create impactful moments that resonate with your audience and evoke deep emotional responses. Plus, get practical strategies for integrating micro-storytelling into your social media plan and measuring its impact on engagement and brand perception.
10:50 AM
Exhibition Hall
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