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Sun Yi is an Entrepreneur, Storyteller, Personal Branding Strategist, Mentor, Podcaster, TEDx Speaker, and Public Speaker. He is also the founder of Night Owls, an award-winning digital agency trusted by Fortune 500 companies and renowned personal brands such as Mel Robbins, Jay Shetty, Marc Randolph, and Gabby Bernstein. With over 20 years of experience in digital branding, Sun has helped brands grow from near-zero revenue to over $1 billion. His notable achievements have also been featured on Forbes Agency Council. A passionate educator, Sun has taught over 32,000 students through his highly-rated Domestika course, The Art of Storytelling for Freelancers and Creators. In 2022, he launched Night Owl Nation, a global community of entrepreneurs and creators dedicated to practicing and mastering the art of storytelling together. Sun also hosts the Authentic As Fck Podcast*, featuring candid conversations with entrepreneurs and creators, including Ryan Serhant, Neil Patel, Tamsen Fadal, Brendan Kane, Eric Siu, James Altucher, Baron Baptiste, Joanne Molinaro, Steven Pressfield, and many others. His commitment to excellence extends to his role as a juror for AIVA (The Academy of Interactive & Visual Arts), where he oversees the Communicator, Davey, and w3 Awards, as well as a member of IADAS (The International Academy of Digital Arts and Sciences), presenting prestigious honors like the Webby, Lovie, and Anthem Awards. In 2024, Sun was recognized as Instagram x ManyChat’s Most Community-Focused Creator, an award celebrating visionary leaders making meaningful connections online. Previously keynoted and spoken at industry-leading events including: Cannes Lions, SXSW, Adobe, VidCon, Austin Tech Week, Podcast Movement, The Event Planner Expo, Techne Summit, RiseUp Summit, Entrepreneurs' Organization, Soho House, TEDx Gramercy, Circle.Co, Atomicon and have collaborated with many brands like Adobe, ManyChat, RGD DesignThinkers, Domestika and many others.
Social media content isn’t just about sharing information— it's about creating those “aha” moments. In this keynote, you’ll learn how to craft compelling micro-stories that make people think, “I never saw it that way!” Discover what micro-storytelling is and why it’s crucial for engaging content. Master techniques to create impactful moments that resonate with your audience and evoke deep emotional responses. Plus, get practical strategies for integrating micro-storytelling into your social media plan and measuring its impact on engagement and brand perception.
11:00 AM
Exhibition Hall