Sam Eckholm

In a world dominated by trends, quick cuts, and algorithm hacks, how do you go viral in a niche with none of that? Sam Eckholm has built one of the fastest-growing documentary-style YouTube channels in the realm of aerospace and defense, a world filled with government restrictions, limited access, and zero margin for error. From filming with the Secret Service to flying in fighter jets, Sam has figured out how to tell complex, cinematic stories that hook millions of viewers while earning the trust of institutions like the U.S. Air Force, Army, and Navy. In this talk, Sam breaks down how to grow as a creator in a niche that doesn’t play by the usual rules. He’ll share how to land game-changing access, structure a lean and agile production team, and package your story to attract both viewers and top-tier sponsors. He’ll also reveal unique monetization strategies that go beyond AdSense, from brand deals that align with your mission to partnerships that unlock unprecedented access. Whether you’re in a niche industry, trying to break out of a rut, or just looking for a more meaningful way to build an audience, this session will leave you with a blueprint to do just that, while creating content you’re proud of.