Amy Roberts

Amy Roberts is the host and creative director of Style Theory, the lifestyle channel of Theorist. She has worked in digital media and YouTube for the last seven years. Amy started in channel management and analytics research before moving up to brand manager of Theorist and now host and creative director of her own channel. Under her guidance, the channel reached 1-million subscribers in 72 hours and has successfully been able to pivot demographics from male to female viewership. Amy strives to create a space where fandom and fashion can co-exist, and show that you can be a total nerd and look cool doing it.