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Palestrina McCaffrey is the creative lead and the on-screen personality behind the @littleremyfood YouTube channel. With over a decade of experience in the creator space, both behind the scenes and in front of the camera, she brings a deep understanding of what makes short-form storytelling work, how to pivot strategically when content gets stale, and how to turn fleeting moments into lasting momentum. She’s built multiple successful channels, edited for other creators, and authored, The Unofficial TikTok Cookbook, Volume 2, inspired by her viral food content. Palestrina is passionate about helping mid-sized and stagnant creators find clarity, confidence, and new ways to grow not just their platforms, but their long-term creative careers.
“YouTube Shorts don’t pay.” “They ruin your longform channel.” “Consistency just means posting daily.” If you’ve heard any of these, you’re not alone, and you’re not getting the full story. In this mythbusting session, creator and strategist Palestrina McCaffrey will break down the most common misconceptions about Shorts and show how they can become a powerful part of your content strategy when used correctly. She’ll share real examples from the @littleremyfood channel, including monetization insights, format strategies, visual design tactics, and how to define real consistency across style, storytelling, and output. You'll get practical takeaways, creator-tested insights, and a clearer understanding of how Shorts can drive real growth without sacrificing your long-form potential. This talk is for creators who are tired of guessing, burned out on bad advice, and ready to make Shorts work on their terms.
2:40 PM
Junior Ballroom
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