Sydney Morgan

Sydney Morgan is one of the most powerful new voices in beauty and entertainment—continuing to break records five years into her creator journey. At just 23, the Pittsburgh native has built an audience of 10M+ on TikTok, 10M YouTube subscribers, and 800K+ on Instagram, amassing over 6B YouTube views with content that blends beauty, comedy, and connection in a way that resonates with both Gen Z, Gen Alpha, and even Millennials. 

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After being diagnosed with Ulcerative Colitis in 2018, Sydney turned her passion for makeup into a thriving career, becoming known for her wild SFX looks, playful preppy beauty content, and ability to make people feel seen. She’s at the forefront of viral trends—from Labubu to collectible toy culture—shaping conversations that cross beauty, lifestyle, and entertainment. 

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Her brand and platform partnerships include YouTube, TikTok, Instagram, NYX Cosmetics, Fenty Beauty, American Eagle, Moose Toys, Bitzee, CoverGirl, and more. Known for mastering real-time adaptation, multi-format video’s, platform-specific formatting, and algorithm shifts, Sydney helps brands and creators alike understand how to make content that performs and connects. This fall, Sydney is set to launch her first line with Moose Toys, debut a major new YouTube series, and reveal a playful surprise she’s been keeping under wraps. Sydney isn’t just creating content—she’s shaping what’s next.