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Paul Bakaus is a product strategist, creative technologist, and two-time founder building at the intersection of tech and storytelling. He created jQuery UI, one of the first in- browser game engines (acquired by Zynga). At Google, he launched Chrome DevTools features, AMP, and Web Stories before becoming its first Head of Creator Relations. Most recently, as EVP of Product & Creator Tools at Spotter, he built Spotter Studio and AI workflows that gave thousands of YouTubers their most valuable asset back: time. Today, he advises startups, speaks globally, and shares field-tested playbooks through Renaissance Geek to help creators level up without the hype.
If you’ve been creating for any amount of time, you’ve felt it—that gut punch when a brand underpays you, a platform changes the rules, or someone else makes more from your work than you do. It’s time to flip the script and take back control. Every creator has been taken advantage of—by platforms, contracts, or bad deals. But today, you have the data and tools to stop leaving money and opportunity on the table. This session shows you why knowing your valuation isn’t just bragging rights—it’s protection. You’ll learn how to negotiate from strength, make smarter decisions with your catalog, and build wealth that lasts far beyond your next brand deal.
2:40 PM
Grand Ballroom 1
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