Jonathan Chanti

Jonathan Chanti is the CEO and co-founder of Reign Maker Group, a constellation of agencies at the intersection of brand, media, marketing, and talent. Previously, Jonathan served as President of Viral Nation Talent, where he built what became the largest influencer representation agency in the world. In that role, he oversaw Talent, Creator Studios, Talent Ventures, Podcast, and the Motion Picture Group—spanning talent management, independent film, media rights, and production. A forward-thinking business builder, Jonathan has been pioneering the creator economy since 2012. With over 15 years of experience in business development, talent management, influencer marketing, entertainment marketing, and SaaS, he has helped shape the modern creator landscape. Before Viral Nation, he was Executive Director and SVP of Sales at InfluencerDB, leading its expansion into North America. Earlier, as part of the founding team at HYPR Brands, he launched the first influencer search engine and secured 100+ Fortune 500 clients and 25 of the world’s largest agencies. Jonathan began his career at Platinum Rye Entertainment, where he brokered some of the earliest influencer marketing deals for Fortune 500 brands. Recognized as an authority in the space, Jonathan’s insights have been featured in The Wall Street Journal, The New York Post, Forbes, AdWeek, AdAge, Bloomberg, The Drum, Entrepreneur, and Digiday.