VidSummit

Tobias Hoss is part of the executive team at Lunar X, a media company focused on the creator economy. Lunar X works with creators to turn them into globally-recognized brands by equipping them with capital, tools, and operational and strategic support they need to succeed. Tobias has scaled the operations arm to profitability, managing a portfolio that has reached more than 110-million YouTube subscribers and more than 40-billion lifetime views. He has also led the launch of their music division, now generating more than 100-million monthly Spotify streams. Recognized with a spot on “Forbes 30 Under 30 Europe 2025” in Media & Marketing, Tobias’ ambition is to empower creators to become globally cherished franchises while driving positive impact through educational, inspiring content.

Tuesday, October 7th

Wednesday, October 8th

Workshop - The Creator IP Playbook: How to Build Enduring Franchises in the Creator Economy

What does it take to turn a digital creator brand into a lasting, multi-platform franchise? Tobias Hoss shares a proven framework for expanding creator-led content into 360-degree IP spanning fashion, music, streaming, ecommerce, memberships, and live experiences. Through real-world case studies, you'll learn if and when to move into streaming, how to launch and scale consumer products, how to launch a membership, and how to successfully enter new formats and platforms. This session delivers actionable strategies to grow your brand beyond social media and reveals why ownership and IP are the creator economy’s most powerful long-term assets—and why the next Disney might just start on YouTube. Walk away with practical tactics and insights to build creator IP that scales across content, commerce, and culture.