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Ken Chwatek is a producer and creative strategist based in New York City. He works full-time on Tejas Hullur’s YouTube channel, creating documentary-style vlogs. He also collaborates with major brands on story-driven projects. Before entering the creator space, Ken worked as a media buyer at an ad agency, giving him a strong foundation in brand strategy. With a background in photography, filmmaking, and editing, he brings both creative and operational expertise to every project.
You might think of producers as people who “just keep the shoot organized,” but in today’s creator economy they’re the secret weapon behind YouTube’s biggest channels. A great producer can free up a creator’s time, keep them consistent, unlock new revenue streams, and help them think beyond the next video upload. In this panel, you’ll hear directly from top YouTube producers about what they actually do—from scaling a creator’s content engine to ensuring brand partnerships land seamlessly and deliver results.
8:00 AM
Grand Ballroom 2