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First hired as a full-time scriptwriter for Ali Abdaal, George Blackman has since worked with creators from 30,000 to 10,000,000 subscribers, including Mike Shake, Ed Lawrence and Colin & Samir—and his scripts have generated 40m+ views. George is now on a mission to educate YouTubers about the impact scriptwriting can have on a channel. Whether your goal is to increase retention, integrate AI into your workflow, boost AVD, skyrocket end-screen CTR, or simply make the process of scripting a video less stressful, George shares the most important scriptwriting principles across a combined audience of 20,000+ YouTubers.
In the age of AI, many creators have started to hand over the entire scriptwriting process to ChatGPT. But not only does this add to the growing pile of generic AI slop, it also begs the question…What's the point of being a YouTuber? In this session, George Blackman will share his simple, proven framework for scripting videos that boost retention, build connection, and grow your channel faster—while showing how to use AI to reduce mental stress (not to replace you completely). Attendees will walk away with a clear understanding of which parts of scriptwriting should be automated and which should never be outsourced to AI. You’ll see practical demonstrations of how AI can streamline repetitive tasks and get you past the “blank page stage”... while leaving space for your creativity to shine through.
11:00 AM
Grand Ballroom 2