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Shannon Pires manages video planning and logistics for travel creators Kara and Nate, who have over 4-million followers and 153-million hours of watch time on YouTube. Before moving into the creator economy, she built her career in the music industry as a day-to-day artist manager and a member of the Artist & Label Relations team at Vevo. She draws on her expertise in management and industry relations to streamline operations and ensure projects run smoothly in the fast-paced world of digital media.
You might think of producers as people who “just keep the shoot organized,” but in today’s creator economy they’re the secret weapon behind YouTube’s biggest channels. A great producer can free up a creator’s time, keep them consistent, unlock new revenue streams, and help them think beyond the next video upload. In this panel, you’ll hear directly from top YouTube producers about what they actually do—from scaling a creator’s content engine to ensuring brand partnerships land seamlessly and deliver results.
8:00 AM
Grand Ballroom 2