VidSummit

Peter Hollens is a creator, entrepreneur, and investor with 15+ years’ experience shaping the creator economy. He has founded four companies—including an e-commerce brand that scaled to $3.4M ARR, Creator Education (one of the first creator education companies, whose curriculum has been taught at Division I universities since 2018), InHouse Creators, and most recently a video licensing company serving AI. Beyond founding, he has invested in and advised 75+ startups, helping build the next generation of creator tools and platforms.

Tuesday, October 7th

Wednesday, October 8th

Thursday, October 9th

Panel - Creator Compass - If You Don’t Know Your Worth, Someone Else Will Decide It for You

If you’ve been creating for any amount of time, you’ve felt it—that gut punch when a brand underpays you, a platform changes the rules, or someone else makes more from your work than you do. It’s time to flip the script and take back control. Every creator has been taken advantage of—by platforms, contracts, or bad deals. But today, you have the data and tools to stop leaving money and opportunity on the table. This session shows you why knowing your valuation isn’t just bragging rights—it’s protection. You’ll learn how to negotiate from strength, make smarter decisions with your catalog, and build wealth that lasts far beyond your next brand deal.