Fernando Parnes

In an age where watch time and click-through rate dominate the discourse, this session dives into two overlooked metrics that are redefining success on YouTube: sentiment and suitability. Join us as we explore how audience emotion and brand alignment are becoming the new power levers for creators and marketers alike. You’ll learn how to go beyond surface-level stats and tap into what your audience is actually saying and feeling—turning comments into insights, and insights into strategy. Whether you're trying to grow a loyal fanbase or land bigger brand deals, this talk will show you how measuring sentiment can reveal hidden opportunities, and how suitability data can help you become a magnet for advertisers. We’ll break down real-world examples, show you the tools and workflows creators are already using, and leave you with practical takeaways to future-proof your channel in a world where attention is currency—but connection is king.