VidSummit

Mario Joos is a leading consultant who has worked with top creators like MrBeast, the Stokes Twins, Alan Chikin Chow, and many more. He's known for his work on retention, storytelling, and a data-driven approach to content creation. Currently, he's building a research consulting company focused on understanding how audiences consume content.

Tuesday, October 7th

Wednesday, October 8th

The Science Of Retention

In this presentation, Mario will be sharing some of the most important insights behind retention that works for content with hundreds of millions of views. As an extra twist, he’ll be talking about the way he was able to connect neuroscience to retention and how VidSummit attendees can use this knowledge to optimize their own content. The overall takeaway—to see how retention gets optimized at the highest level of content creation.